Omni-Channel Marketing Manager in Lawrenceville, NJ

  • Title: Omni-Channel Marketing Manager
  • Code: RCI-50508-1
  • Location: Lawrenceville, NJ 08648
  • Posted Date: 09/30/2022
  • Duration: 6 Months
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  Job Description

Omni-Channel Marketing Manager

 

Location – Hybrid

 

Pharma exp required 

Summary

  • The Worldwide Omni-Channel Experience Strategy & Planning team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, and Production teams.
  • In this role, you will be responsible for the management and execution of omni-channel engagement plans to support a brand.
  • You will serve as a dedicated point-of-contact for an immunology brand reporting into the Associate Director, Engagement.
  • This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
  • Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:

  • Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:

  • Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
  • Partner with the Brand, digital agencies, media partners and the Production team to define project strategy, scope, timelines, and deliverables
  • Lead pull through digital tactics and media programs that drive business impact
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
  • Monitor project status and provide regular reporting on progress, challenges, and solutions
  • Demonstrated digital and HCP program experience
  • Demonstrated ability to track and manage annual digital programs
  • Hybrid work opportunity.
  • Ability to work in the office two days a week is preferred.

Requirement

  • Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams
  • Competence in developing, evaluating, and activating HCP media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM


About Rangam:

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