Job Details

  • Title: Marketing Communications Manager
  • Code: RCI-63696
  • Location: Washington, DC 20005
  • Posted Date: 08/05/2022
  • Duration: 9 Months
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  Job Description

4 days onsite/Friday remote

Essential Functions:

  • Overall management of Client external engagement activations within the region.
  • Responsible for developing the regional marketing and program campaign, including product launch strategies and management of the project plan, budget and weekly reporting to ensure execution success
  • Responsible for securing and tracking lead generation to grow the Client  portfolio
  • Track, analyze and report ROI for regional marketing and project metrics to ensure they are meeting business requirements/objectives
  • Grow brand awareness, applications and demand generation via CRM, paid digital advertising, analyst and influencer marketing
  • Plan and run lead generation campaigns
  • Secure new relationships, partnerships and opportunities as well as facilitating and managing all aspects of the physical/digital activation & marketing campaign incorporation in the region.
  • Lead regional community engagement with onsite Licensees (portal communications, discounts, site celebrations, etc.) including tracking and sharing of Licensee progress reported in the media.
  • Manage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations and potential sponsors
  • Support Client corporate identity through internal and external work (electronic and hardcopy newsletters, portal, external websites, external brochures, presentations, social media channels, SOPs, etc.).
  • Monitor day-to-day regional activation activities and be actively involved with each department to ensure work is progressing as planned
  • Lead and leverage Client presence at regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.).

Responsibilities:

Qualifications

  • A minimum of a bachelor's degree in Marketing, Communications, Business or a related discipline is required.
  • brand/ product marketing and events experience is required.
  • Experience developing program content and advertising of content is required
  • Experience in developing and executing a Regional strategic marketing plan
  • E-Marketing and digital marketing experience preferred
  • This position will be based in Washington, DC.