Job Details

4 days onsite/Friday remote

Essential Functions:

• Overall management of Client external engagement activations within the region.
• Responsible for developing the regional marketing and program campaign, including product launch strategies and management of the project plan, budget and weekly reporting to ensure execution success
• Responsible for securing and tracking lead generation to grow the Client  portfolio
• Track, analyze and report ROI for regional marketing and project metrics to ensure they are meeting business requirements/objectives
• Grow brand awareness, applications and demand generation via CRM, paid digital advertising, analyst and influencer marketing
• Plan and run lead generation campaigns
• Secure new relationships, partnerships and opportunities as well as facilitating and managing all aspects of the physical/digital activation & marketing campaign incorporation in the region.
• Lead regional community engagement with onsite Licensees (portal communications, discounts, site celebrations, etc.) including tracking and sharing of Licensee progress reported in the media.
• Manage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations and potential sponsors
• Support Client corporate identity through internal and external work (electronic and hardcopy newsletters, portal, external websites, external brochures, presentations, social media channels, SOPs, etc.).
• Monitor day-to-day regional activation activities and be actively involved with each department to ensure work is progressing as planned
• Lead and leverage Client presence at regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.).

Responsibilities:

Qualifications

• A minimum of a bachelor's degree in Marketing, Communications, Business or a related discipline is required.
• brand/ product marketing and events experience is required.
• Experience developing program content and advertising of content is required
• Experience in developing and executing a Regional strategic marketing plan
• E-Marketing and digital marketing experience preferred
• This position will be based in Washington, DC.