Job Details

  • Title: Content Designer
  • Code: RCI-85823Y0332
  • Location: Brooklyn, NY 11201
  • Posted Date: 08/10/2022
  • Duration: 12 Months
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  Job Description

2 Metrotech preferred. Remote optional.
Title - Content
Designer, UX, researcher


  • The Content Designer, UX, Researcher will work with the design and product teams to build and test content on, and related to, MyCity.
  • Work will be done in agile sprints, with work being assigned from a prioritized backlog.
  • The content designer will be expected to conduct and attend user research sessions, write copy, test that copy, and refine copy to create an optimized user experience for New Yorkers applying for services


  • Create content for MyCity, noting vulnerable residents, multiple languages and reading levels, and based on discovery
  • Design a content architecture based on user needs found during discovery
  • Provide an outline for a content strategy for a scalable MyCity portal across multiple agencies
  • Provide a style guide for the organization and partners to keep voice and tone consistent across multiple authors
  • Inform CMS discussions and information architecture decisions in collaboration with design and engineering based on the user needs of  partner organizations found during discovery
  • Audit repetitive content across multiple channels in order to unify to consistent information and single sources of truth
  • Work with senior leadership to evangelize and train the skills and value of content design
  • Implement data driven analysis of content performance and user journeys to inform content design
  • Take part in user research as part of discovery and synthesize findings around content
  • Provide constructive and actionable feedback on the work of other content creators across disciplines
  • Demonstrated experience working in content design, UX, and user research on high-profile online products used by diverse audience
  • Relentless focus on the user, able to translate user feedback to content needs and user stories
  • Ability to influence at the most senior levels in an organization, communicating the value of content across our services and channels
  • Ability to think strategically, mapping organizational need to content development
  • Ability to write content strategy across a range of services
  • Ability to prototype content in a range of tools
  • Ability to run a community of practice, develop people and set strong consistent standards for content design practice
  • Ability to develop user-focused content across multiple services and channels to create a seamless user experience
  • Ability to translate business language to plain English, bridging the gap between a corporate service need and a user need
  • Ability to build relationships across the organization at all levels, especially with policymakers and service owners
  • Strong communication skills, including the ability to make complex languages and processes easy to understand
  • Skilled in providing feedback to and mentoring others to make sure they are delivering quality work


  • Ability to coach teams in agile ways of working
  • Experience pairing with other disciplines to create content in digital services
  • Nuanced understanding of diversity, equity, inclusion and accessibility in the context of digital service design
  • Experience using analytics, user feedback, and user research to evaluate and improve content.
  • Experience creating clear content across multiple services and channels concurrently, working between product teams with the ability to prioritize
  • Experience of line management and developing people
  • Experience coaching and mentoring
  • Experience writing content strategy and designing information architecture


Must provide a portfolio including writing samples created by the candidate (can be existing/previously created work)